For Double Eleven promotion, Whisper combined Always Flex Foam Pads Sanitary Napkins with Koala Pants and selling the two together as a set to meet both the daily and night needs of women during their menstrual period.
- Nearly 30 KOLs participating in the event from various fields such as beauty, lifestyle, and games.
- The brand required the KOLs to use the product image as the cover image, and mention the characteristics of “thinner, absorbable, convenient, and non-leakage” in the copy.
- This campaign has tracked more than 54M impressions on Weibo via #双11液体卫生巾配考拉裤#.
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