UNIQLO’s New Autumn/Winter Series

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UNIQLO’s New Autumn/Winter Series

UNIQLO released its autumn/winter men’s sweatshirts, hoodies, and fleeces, which feature graphic collaborations with Disney, Marvel, Basquiat, and DC Comics.

Campaign analysis:

  • Nearly 40 sponsored KOLs shared their UNIQLO total look outfits.
  • The majority of sponsored KOL posts were published on RED, with the top three highest media value posts from RED.
  • Surprisingly, only about 25% of the sponsored KOLs are male.
  • The campaign’s Weibo hashtag #元气卫衣 活力100# has tracked more than 230M impressions.
By |2020-10-10T23:08:38+08:00September 25th, 2020|0 Comments

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