UNIQLO’s New Autumn/Winter Series

UNIQLO released its autumn/winter men’s sweatshirts, hoodies, and fleeces, which feature graphic collaborations with Disney, Marvel, Basquiat, and DC Comics.

Campaign analysis:

• Nearly 40 sponsored KOLs shared their UNIQLO total look outfits.
• The majority of sponsored KOL posts were published on RED, with the top three highest media value posts from RED.
• Surprisingly, only about 25% of the sponsored KOLs are male.
• The campaign’s Weibo hashtag #元气卫衣 活力100分# has tracked more than 230M impressions.