UNIQLO released its autumn/winter men’s sweatshirts, hoodies, and fleeces, which feature graphic collaborations with Disney, Marvel, Basquiat, and DC Comics.
- Nearly 40 sponsored KOLs shared their UNIQLO total look outfits.
- The majority of sponsored KOL posts were published on RED, with the top three highest media value posts from RED.
- Surprisingly, only about 25% of the sponsored KOLs are male.
- The campaign’s Weibo hashtag #元气卫衣 活力100分# has tracked more than 230M impressions.