Brawl on the Bund is bi-annual charity boxing event held in Shanghai by White Collar Boxing China @WeBox白领拳击. Last week’s brawl attracted over 1,000 people for the white-tie dinner to watch eight boxing matches, with regular Shanghai residents who have trained professionally for three months. WeBox also invited bloggers @方小叶, @Miniie嚒小妮, @豆豆中最美的那个, @塔林夫Atom, @宅七slyva, and @程也晴 to attend and promote. Hashtag #白领拳击# tracked 7.41M impressions and 12K discussions on Weibo. Funds raised this year went to More Than Aware, a Shanghai-based support club empowering women to be proactive with their health in the prevention and recovery of breast cancer.
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