LAMER launched its new gift set “The Treatment Lotion” on August 19th and encouraged social media followers to join a lucky draw to improve engagement. KOLs included @Kevin凯文老师, @Kakakaoo-, @深夜徐老师 and @陈子蜜. They each posted unique content on Weibo, like skincare tutorial and try-on haul. The Weibo hashtag #LAMER天赋年轻# tracked over 150M views. The top 3 KOLs @eidolonnn, @Kairis-4, @施子怡zhucebuliao by engagement rate ran red envelope luck draw campaigns to encourage fan comments.