Perfect Diary and China National Geographic launched a Chinese New Year limited edition product, a Siheyuan eyeshadow palette.
· 200 KOLs and KOCs participated in this campaign, half of whom are Xiaohongshu KOCs. All of them posted about the product on their channels.
· Perfect Diary invited KOL @李佳琦Austin to post the first unboxing video, which attained the highest follower engagement rate for this campaign.
· In addition to beauty KOLs, Perfect Diary collaborated with pop science magazine @博物杂志 which belongs to China National Geographic.
· The campaign has tracked more than 991M impressions on Weibo via #家是最美中国色#.