Florasis launched its limited edition “Miao Ethnic Minority Silver Limited Collection”.
- 50+ KOLs participated in this campaign; of these, 80% had 100K+ followers.
- For this campaign, the brand required bloggers to wear traditional Miao clothing against a cobalt blue background in their photos; content direction and video format were unrestricted.
- Additionally, Florasis focused on the overseas market, inviting YouTubers Wayne Goss @Goss大叔、Jamie Chua @JamieChua_蔡欣颖and other well-known overseas bloggers to publish promotional content.
- The campaign has tracked more than 240M impressions on Weibo via #花西子苗族印象高定#.