Florasis Miao Limited Collection

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Florasis Miao Limited Collection

Florasis launched its limited edition “Miao Ethnic Minority Silver Limited Collection”.

  • 50+ KOLs participated in this campaign; of these, 80% had 100K+ followers.
  • For this campaign, the brand required bloggers to wear traditional Miao clothing against a cobalt blue background in their photos; content direction and video format were unrestricted.
  • Additionally, Florasis focused on the overseas market, inviting YouTubers Wayne Goss @Goss大叔、Jamie Chua @JamieChua_蔡欣颖and other well-known overseas bloggers to publish promotional content.
  • The campaign has tracked more than 240M impressions on Weibo via #花西子苗族印象高定#.
By |2020-11-23T10:35:52+08:00November 23rd, 2020|0 Comments

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