@李文鱼大哥哥 is a micro-KOL on WeChat and Weibo. She currently lives in the UK. Besides sharing her life in England, her content teaches followers how to utilize colorful fashion designs to create elegant vintage looks. Most of the apparel and accessories she features are from affordable brands making her style accessible. Also, she thoughtfully posts links to each item’s e-commerce store. What really makes @李文鱼大哥哥 a unique micro-KOL is her high-quality video tutorials. It’s rare to see this level of production for such a small KOL and that’s why we believe she will not remain small for long. Right now she has over 160K followers on Weibo and averages more than 3K reads per WeChat article.