Adidas Originals New Year Series

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Adidas Originals New Year Series

Adidas Originals launched its New Year series in celebration of Chinese New Year.

· The brand decorated offline stores with a holiday theme. 15 KOLs visited and posted about in-store and online discounts.

· Half of the accounts participating in this promotion are media accounts that exclusively distribute official promotional materials.

· The two Douyin KOLs participating in this campaign achieved record follower engagement rates among all campaign posts with their unboxing videos.

· The campaign has tracked more than 340M impressions on Weibo via #新年新愿 不牛不成#.

By |2021-03-03T10:46:55+08:00March 3rd, 2021|0 Comments

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