Adidas Originals launched its New Year series in celebration of Chinese New Year.
· The brand decorated offline stores with a holiday theme. 15 KOLs visited and posted about in-store and online discounts.
· Half of the accounts participating in this promotion are media accounts that exclusively distribute official promotional materials.
· The two Douyin KOLs participating in this campaign achieved record follower engagement rates among all campaign posts with their unboxing videos.
· The campaign has tracked more than 340M impressions on Weibo via #新年新愿 不牛不成#.