Sisley Phyto-Teint Ultra Eclat foundation

Sisley invited brand ambassador 姚晨 to debuted its new Phyto-Teint Ultra Eclat foundation in a live-stream with @雪梨Cherie.

Campaign Analysis:

• The majority of the 15 KOLs that have thus far participated in the campaign are top-tier on Weibo.
• The sponsored post from @小猪姐姐zz received the highest fans engagement rate.
• Two KOLs created product review vlogs specifically for Bilibili.
• The campaign’s Weibo hashtag #光芒粉底液# has tracked more than 96M impressions.