Skincare brand Elizabeth Arden launched the #光是一瓶就能亮# trend on Weibo and collaborated with 8 high-ranking Weibo KOLs to promote its Prevage line of anti-oxidant serums.
- According to PARKLU estimates, most bloggers have greater than 75% follower activity.
- Elizabeth Arden requested participating KOLs to include the special ingredient idebenone in their copy.
- According to PARKLU estimates, the media value of Elizabeth Arden spokesperson @胡一天啊 is equivalent to the total media value of all its other KOLs combined.
- This campaign has tracked more than 160M impressions on Weibo via #光是一瓶就能亮#.