HIMO Photo Studio launched a personalized Christmas-themed makeup and hair photo service during the Christmas season and invited a crowd of KOLs to promote it.
- KOLs from Douyin, Weibo, and Xiaohongshu platform participated in this campaign. 8% of them have 100K+ followers each, facilitating the buildup of momentum at the beginning of the campaign.
- 70% of the KOLs are small and medium-sized bloggers who went to the store to experience the Christmas photo service. So far, the campaign has tracked more than 20K search results on Xiaohongshu via the keyword “HIMO Christmas”.
- Douyin KOLs @橙锅冰 and @凉斤斤 took customized Christmas photos at the HIMO Photo Studio, highlighting it as a good choice for dating, creating new selling points and successfully obtaining the highest media value among all KOL posts.
- The campaign has tracked more than 440 million impressions on Weibo via #海马体圣诞照#.