Atelier Cologne planned a series of KOL marketing efforts to support the launch of its new summer-featured perfume Pacific Lime. Singer @Kelly于文文, @张靓颖and Atelier Cologne’s first brand spokesperson in mainland China Jay Chou were invited to promote the new product. The brand also created a video in Los Cabos with top-tier KOLs including @反裤衩阵地, @黎贝卡的异想世界, @阿Sam的午夜场, etc. @MK凉凉 visited and posted about the brand’s pop-up store in Shenzhen Uniwalk where she held a fan meet-up. For Double Seventh Festival (Qixi), limited gift sets were put up for offline sales in selected stores and promoted by fashion bloggers such as @仇仇- qiuqiu. Weibo hashtag #海风青柠# tracked over 71M views and the campaign media value accounted for an estimated 21% of all Atelier Cologne sponsored posts during the same time period.