Chanel Premiers New Perfume in China with Fashion Bloggers

Home/Chanel Premiers New Perfume in China with Fashion Bloggers

Chanel Premiers New Perfume in China with Fashion Bloggers

Chanel @CHANELBEAUTY recently premiered their CHANCE EAU TENDRE cushion perfume in China. Chanel collaborated with @歐陽娜娜Nana to produce promo videos for the CHANCE EAU TENDRE collection. Chanel also invited many notable fashion bloggers, such as @莲太太@特立不独行的喵咕酱@clover张三@__邹邹__, and @刘小宛, who promoted the product using the theme “Romantic Encounter”. Some KOLs encouraged engagement by inviting followers to share their own love stories for a chance to win free gifts. The campaign’s hashtag #TAKEYOURCHANCE# has tracked more than 130M impressions and 278K discussions on Weibo.

By |2018-02-28T12:58:35+08:00February 28th, 2018|0 Comments

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