Burberry 2021 New Year Series

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Burberry 2021 New Year Series

To celebrate the Year of the Ox, Burberry released its 2021 New Year Series themed with elements of the Ox zodiac.

  • The brand invited 30 KOLs including musicians, actors, models, rappers and designers to shoot advertisements and posters.
  • All KOLs participating in the event are from Weibo.
  • Content-type was divided into three categories: @原来是西门大嫂 and @yuyuzhangzou released OOTD; @ Mia-Kong and @ENKAKO可乐were invited to popup stores; other KOLs posted about Burberry’s short film A New Awakening featuring Chinese New Year by director Derek Tsang, starring by Zhou Dongyu and Song Weilong.
  • The campaign has tracked more than 200M impressions on Weibo via # Burberry心春由你#.
By |2021-02-23T17:25:26+08:00February 3rd, 2021|0 Comments

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