Louis Vuitton @路易威登 finally opened its much anticipated pop-up shop in Beijing’s 798 Art District. The Parisian luxury label cooperated with NYC’s streetwear brand Supreme (no official China social accounts) to create its autumn/winter 2017 menswear collection. It seems the collaboration will be a win-win for both brands. In the past week, 47 influencers have mentioned Louis Vuitton and Supreme in 63 posts, generating social media value of 6M RMB.
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