For the Christmas and New Year holidays, Siemens launched topics related to “礼享” on Weibo, Xiaohongshu and Douyin to promote its washer-dryers, refrigerators, range hoods and ovens.
- 160 KOLs from various industries participated in the campaign; all recommend different Siemens home appliances in their own way.
- According to the characteristics of different social platforms, the brand initiated an interactive lottery, positioning Siemens brand products as: the number one choice when you need to replace home appliances at the end of the year; reward yourself with gifts, etc.
- According to the PARKLU’s data report, cooking videos made by Douyin gourmet KOLs such as @我的大远 and @料理猫王 were more popular than other topics and achieved a higher follower interaction rate.
- The campaign has tracked more than 820M impressions on Weibo via #礼享心动季#.