Last month, Chinese oral hygiene company m-teeth @萌牙家电动牙刷 launched a campaign for its new electric toothbrush X2星耀系列. Many beauty and lifestyle bloggers such as @Jer, @豹纹儿, @小陆离_饭桶班长, and @甜片, created a range of product review content for posts on Weibo, WeChat, and other social media networks in China. Most influencers’ posts included lucky draws or giveaways designed to increase follower engagement. m-teeth’s media value and social index rankings fluctuate in a wide band but doubled from cumulative averages at the end of April.
Leave A Comment