CHANEL Métiers d’Arts Collection

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CHANEL Métiers d’Arts Collection

CHANEL released its 2020/21 Métiers d’Arts Collection at the Chateau de Chenonceau in France and launched a promotional campaign on Weibo, Xiaohongshu and WeChat.

  • Half of the 40 KOLs participating in the campaign are highly followed Weibo KOLs.
  • The brand included links to its official website on Weibo posts while at the same time releasing a playlist containing musical numbers from the show on NetEase Music. @FashionModels, @Chrison克里森, @Dipsy迪西 and other KOLs posted about the show in advance to generate awareness.
  • The brand also held an exclusive show for the new collection in Shanghai, inviting brand ambassadors @i周迅(Jue Zhou), @刘雯(Liu Wen) and @William威廉陈伟霆.
  • The campaign has tracked more than 610M impressions on Weibo via #香奈儿高级手工坊#.
By |2021-01-26T18:38:13+08:00January 26th, 2021|0 Comments

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