FARFETCH Pop-up Stores

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FARFETCH Pop-up Stores

FARFETCH, an e-commerce platform for fashion and luxury goods, launched in-person pop-up exhibitions in Shanghai, Chengdu and Beijing as part of their effort to enter the Chinese market, establish lines of communication with young people in first-tier cities, and expand their retail model from online to offline.

  • FARFETCH’s pop-up stores combine the fully-featured social networking offered by WeChat, enabling consumers to share promotional material with one tap.
  • @-肥西肥西-, @Iris黄_ and 30 other fashion KOLs were invited to the pop-up shop to post about and promote the exhibition.
  • The campaign has tracked more than 75.1M impressions on Weibo via #FARFETCH发发奇破圈行动#.
By |2021-01-13T09:12:02+08:00January 13th, 2021|0 Comments

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