In 2014, 28-year-old Leiyunqi @MK凉凉 quit her job to focus full-time on her beauty blogger career and CEO of brand Pink Star Beauty. Her real-world beauty knowledge and inspirational tutorials quickly set her apart from the common beauty blogger. Within seven months of launching her WeChat account, she had amassed more than 100K followers. After just two years, her company was named a top 100 content marketing focused startup in China and completed its first round of VC fundraising. She is now CEO of a small empire of WeChat beauty content accounts which focusing on PGC video. Collectively, the accounts have more than 5 million followers. She is also favorite of many international beauty brands including LANCOME @兰蔻LANCOME, YSL@YSL圣罗兰美妆, and CHANEL @香奈儿CHANEL.