Estée Lauder Perfectionist Pro Rapid Firm + Lift Treatment

/Estée Lauder Perfectionist Pro Rapid Firm + Lift Treatment

Estée Lauder Perfectionist Pro Rapid Firm + Lift Treatment

Estée Lauder tried a more authentic approach for its KOL marketing campaign promoting Perfectionist Pro Rapid Firm + Lift Treatment. Participating KOLs like @韩恩汐汐, @玉米酱罐头, and @吃面面用手抓 were challenged with creating testing tutorials that documented product usage over 14-days. For the period, KOLs who participated in the challenge campaign contributed nearly 22% to the total media value. The campaign’s Weibo hashtag #纤雕14# tracked over 240M impressions.

By | 2020-07-15T10:18:42+00:00 July 15th, 2020|0 Comments