Tom Ford @TOMFORD汤姆福特 recently launched an influencer campaign to promote it’s latest Private Blend perfume. Beauty influencers @优里娜, @LU一丝, @杜芒芒mangotoo, @仇仇-qiuqiu, and @程晓玥YvonneChing created a range of product review content for posts on Weibo. Thier posts also included lucky draws designed to increase follower engagement. The campaign’s Weibo hashtag #TOMFORD私人调香之旅# has tracked 5M impressions and more than 88K discussions.
Leave A Comment