To celebrate the Lunar New Year, Guerlain launched a limited-edition lipstick with a red bee pattern.
- 70+ KOLs posted for this campaign, mostly in the form of unboxing the PR gift box to introduce the products or do makeup teaching.
- All KOL posts contain red New Year design elements.
- Guerlain’s longtime KOL partner @李佳琦Austin released his unboxing video and won the highest media value and follower interaction rate of all posts for this campaign.
- In addition, the brand invited @蔡珍妮, @仙姆SamChak and 40 other KOLs to a New Year’s dinner
- The campaign has tracked more than 220M impressions on Weibo via #娇想成真#.