Tom Ford @TOMFORD汤姆福特 spurred buzz with high-end cosmetic KOLs and consumers by releasing an updated version of their 2017 Summer SOLEIL Collection. Many beauty KOLs created fresh content featuring the collection. Some of the more notable KOLs were @jolie罗晓韵, @爱吉赛儿IGisele, and @MOK莫轻浮. Last week, 30 influencers mentioned Tom Ford in 36 posts, generating a whopping 1.9M RMB in social media value.
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