Hugo Boss hosts Suited By Boss World Cup Promotion Event

/Hugo Boss hosts Suited By Boss World Cup Promotion Event

Hugo Boss hosts Suited By Boss World Cup Promotion Event

Hugo Boss @雨果博斯BOSS recently held an offline football-themed event in Shanghai’s IAPM shopping mall. Hugo Boss, who has been the official apparel sponsor of the German soccer team, also set up a special series of shows and fun football games. Hugo Boss invited star @霍建华 and many KOLs including @吉良先生@Chrison克里森, and @toni雌和尚. The campaign’s timing dovetailed nicely with football fans’ anticipation of the World Cup 2018. The campaign’s Weibo hashtag #SuitedByBOSS# has tracked 53M impressions and more than 6,400 discussions.

By | 2018-06-08T11:20:07+00:00 June 8th, 2018|0 Comments

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