FENDI @FENDI opened a new boutique shop in Shanghai’s IAPM shopping mall. FENDI did a fabulous job implementing an experiential marketing design into the shop which compelled visitors to self-produce content and share on social. FENDI also invited KOLs @韩东君ElvisHan and @宋祖儿lareina to attend the ribbon-cutting ceremony. Hashtage #fendiiapm# tracked 402M views and 19K discussion on Weibo. FENDI brand mentions on WeChat peaked at 284K, an 80% increase.