Sisley‘s New Velvet Sleeping Mask

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Sisley‘s New Velvet Sleeping Mask

Sisley released a new Velvet Sleeping Mask with saffron flowers, part of an extensive skin-softening creams series.

Campaign analysis:

  • The majority of 60 KOLs who have collaborated in the promotional campaign are top-tier from Weibo.
  • Most of the collaborating KOLs have dry and sensitive skin.
  • At least ten posts were products of product seeding.
  • Around 50% of the collaborating KOLs’ engagement exceeded their average engagement rate over the past three months.
  • The campaign’s Weibo hashtag #sos急救面膜# has tracked more than 32.85M impressions.
By |2020-10-22T10:15:16+08:00October 22nd, 2020|0 Comments

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