Sisley released a new Velvet Sleeping Mask with saffron flowers, part of an extensive skin-softening creams series.
- The majority of 60 KOLs who have collaborated in the promotional campaign are top-tier from Weibo.
- Most of the collaborating KOLs have dry and sensitive skin.
- At least ten posts were products of product seeding.
- Around 50% of the collaborating KOLs’ engagement exceeded their average engagement rate over the past three months.
- The campaign’s Weibo hashtag #sos急救面膜# has tracked more than 32.85M impressions.