On April 13th, YSL @YSL圣罗兰美妆 held the Pioneer Concert in Shanghai featuring their Beauty Music Ambassadors @CPOPKing-黄子韬 and @TIA袁娅维. On April 16th, YSL held a Super Brand Day Tmall event inviting several prominent actresses and actors including @胡冰卿. YSL invited a various fashion and beauty KOLs to both events including @造型师淳子, @羅玛丽–, and @程晓玥YvonneChing. Weibo hashtag #yslrockstmall# tracked 52M impressions and 195K discussion.
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