Estee Lauder released a new anti-aging cell power cream which was designed to activate collagen regeneration. 33 of the most popular KOLs from Weibo, Douyin and Xiaohongshu were invited to test and evaluate the 4 products of this series.
- Xiaohongshu KOLs were the majority of the over 300 KOLs that participated in the release event.
- The brand encouraged participating KOLs to highlight the importance of collagen
- @化妆师繁子 achieved the highest interaction volume among all KOL posts for this event.
The campaign has tracked more than 260M impressions on Weibo via #全新胶原霜#.