Darphin’s New Intral Redness Relief Soothing Serum

/Darphin’s New Intral Redness Relief Soothing Serum

Darphin’s New Intral Redness Relief Soothing Serum

Darphin released a new generation of its Intral Redness Relief Soothing Serum to repair damaged and irritated skin.

Campaign analysis:

  • Of the one hundred KOLs that participated in Darphin’s campaign, 20% were top-tier (i.e., KOLs with more than 1M fans).
  • Darphin invited several KOLs like @citylovemomo and @南风学姐 to its experiential popup.
  • All KOL post pictures are white and pink, matching the brand’s image.
  • Only five collaborating KOLs were from Weibo; all other KOLs were from RED and Wechat.
  • The campaign’s Weibo hashtag #花愈小粉瓶# only tracked 460K impressions.
By | 2020-09-08T10:33:04+00:00 September 8th, 2020|0 Comments

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