Darphin’s New Intral Redness Relief Soothing Serum

Darphin released a new generation of its Intral Redness Relief Soothing Serum to repair damaged and irritated skin.

Campaign analysis:

• Of the one hundred KOLs that participated in Darphin’s campaign, 20% were top-tier (i.e., KOLs with more than 1M fans).
• Darphin invited several KOLs like @citylovemomo and @南风学姐 to its experiential popup.
• All KOL post pictures are white and pink, matching the brand’s image.
• Only five collaborating KOLs were from Weibo; all other KOLs were from RED and Wechat.
• The campaign’s Weibo hashtag #花愈小粉瓶# only tracked 460K impressions.