Kiehl’s Ultra Facial Cream

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Kiehl’s Ultra Facial Cream

Kiehl’s collaborated with world ski champion @青蛙公主爱凌 to shoot “Ultra Facial Cream + Skiing Tutorials” in Alaska. Five top-tier KOLs, @喵爷-吴淼, @MK凉凉, @你好_竹子, @美少女Lisa酱, and @迪拜奶奶 also came to Alaska for the shoot. KOL @Bigger研究所’s video post evaluated the hydrating cream collection’s effects and included a lucky draw component. The campaign’s Weibo hashtag #厚脸皮养成计划# tracked 28M+ views. Micro-KOLs made up 70% of Crest’s campaign. Unfortunately for Crest, 55% of the Micro-KOLs’ post engagement rates performed worse than their 90-day average.

By |2020-06-09T15:01:29+08:00March 9th, 2020|0 Comments

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