Balenciaga CNY Series
Balenciaga released its Year of the Ox 2021 series. As always, the brand introduced intriguing designs and advertisements to challenge conventional aesthetics, eliciting heated debate among netizens.
The brand opened pop-up stores in Shanghai, Chengdu and Changsha. Fashion KOLs such as @-肥西肥西- and @大Mia的时尚账号 visited and created OOTD posts.
Other KOLs including @吴禹昊Ivan, @高靓Tina, @时尚怪咖喵喵Miny, presented the Chinese New Year series as a surprise to their lover; @Mia-Kong used nail art that matched the aesthetic of the new series.
The campaign has tracked more than 210M impressions on Weibo via #大眼小福牛#.
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