Earlier this month, Jo Malone @JoMaloneLondon祖玛珑 debuted the world’s first aroma villas in cooperation with Jianyeli Capella Hotel @上海建业里嘉佩乐酒店. Jo Malone decked out four villas to create an experiential marketing opportunity for visiting lifestyle and travel bloggers. @Dipsy迪西, @刘筱bamboo, @郭享耳儿, and @陆冠弛JasonLu were some of the bloggers who took the villa tour and shared their experiences on Weibo, WeChat, Xiaohongshu and other social networks. Some bloggers used lucky draws or giveaways to stimulate content engagement and interest in the campaign.
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