Jo Malone Fragrance

To promote a new line of fragrances, Jo Malone launched a campaign dubbed “24/7 Fragrance Life.” KOLs like @洛凡AdamEve, @周子清, and @挑款师Zoe created posts that demonstrated how fragrances impact each day. The campaign accounted for 30% of Jo Malone’s Q2 total Media Value. The campaign’s Weibo hashtag #7X24香氛生活# tracked over 150M impressions.