Jo Malone Fragrance

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Jo Malone Fragrance

To promote a new line of fragrances, Jo Malone launched a campaign dubbed “24/7 Fragrance Life.” KOLs like @洛凡AdamEve, @周子清, and @挑款师Zoe created posts that demonstrated how fragrances impact each day. The campaign accounted for 30% of Jo Malone’s Q2 total Media Value. The campaign’s Weibo hashtag #7X24香氛生活# tracked over 150M impressions.

By |2020-07-28T10:44:40+08:00July 28th, 2020|0 Comments

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