McDonald’s announced Tmall presales of its co-branded Golden Lunch Bag and Golden Picnic Basket designed by Alexander Wang, after celebrities @欧阳娜娜Nana, @李晨nic and top-tier KOL @薇娅viyaaa posted try-on photos. On the next day, a behind-the-scene video was released and fashion KOLs such as @凯利SwagBoi, @Evan海帆, @Mia-Kong posted for the promotion. The series went on sale on December 10 and 300 bags were sold out within the first second.
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