MINISO @名创优品 held a Pink Panther themed party in Guangzhou to lunch their Pink Panther product series. MINISO, is a Chinese low-cost retailer and variety store chain that specializes in household and consumer goods including cosmetics, stationery, toys, and kitchenware. The brand’s event had 24K viewers watching the live stream. With help from fashion KOLs @Tomato_P, @ai媚儿, and @神算卜子妮可儿, hashtag #MINISO X PINK PANTHER# tracked 292M impressions and 7K conversations on Weibo. MINISO brand mentions increased almost 200% on WeChat during the campaign period.