L’Occitane @普罗旺斯欧舒丹 recently debuted a new bubble face cream. They also announced TV star Bai Jingting as the product’s ambassador. L’Occitane collaborated with several Chinese and Korean beauty and fashion influencers including @Pony_朴惠敏, @常小辉, and @錢尼_CHANEY to promote across China social media. Many influencers gamified their posts with a raffle to increase engagement.
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