SkinCeuticals‘ New AOX Eye Gel

SkinCeuticals collaborated with nearly 30 KOLs for the launch of its new AOX Eye Gel.

Campaign analysis:

• Fourteen of the thirty KOLs in SkinCeuticals’ campaign were top-tier (i.e., KOLs with more than 1M fans).
• Posts from @深夜徐老师 and @MK凉凉 received the highest engagement volume, aided by launching luck draw campaigns on Weibo.
• Most collaborating KOLs are skincare professionals. These KOLs listed the product’s main ingredients in their posts.
• Male KOLs made up 23% of all collaborating KOLs.
• The campaign’s Weibo hashtag #修丽可黑眼圈救星# has tracked more than 210M impressions.