Laurier released a promotional video to accompany the launch of its new packaging Silmguard sanitary pad series. A new brand spokesperson @宋祖儿lareina was announced. At the same time, the brand hosted an online-to-offline event, which requires a location-specific target audience. @张雨晗YuHan, @潘Vv是小怪兽_ and other KOLs checked in the pop-up store in Shanghai Joy City. @种草达人绵绵酱 and other KOLs posted links to Laurier official Tmall flagship store. Weibo hashtag #状态在线 趣享无限# tracked over 180K views and the campaign media value accounted for an estimated overwhelmingly 95% of all Laurier sponsored posts during the same time period, indicating the concerted marketing efforts of the brand in supporting a new product launch.
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