SkinCeuticals sent out 16 boxes full of its Purple Rice Extract as part of its PR Gift Box to KOLs.
- The 16 KOLs released videos of the unboxing while also advertising the brand’s 11.11 promotions.
- To calculate sales data more accurately, the brand gave KOLs different “secret codes” to share with followers, who can use the codes to get free gifts when placing orders.
- @深夜徐老师 reached a follower interaction of 30.6k through active engagement with followers through comments.
- The campaign has tracked more than 240M impressions on Weibo via #玻色因稳住年轻肌#.