SkinCeuticals Purple Rice Extract

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SkinCeuticals Purple Rice Extract

SkinCeuticals sent out 16 boxes full of its Purple Rice Extract as part of its PR Gift Box to KOLs.

  • The 16 KOLs released videos of the unboxing while also advertising the brand’s 11.11 promotions.
  • To calculate sales data more accurately, the brand gave KOLs different “secret codes” to share with followers, who can use the codes to get free gifts when placing orders.
  • @深夜徐老师 reached a follower interaction of 30.6k through active engagement with followers through comments.
  • The campaign has tracked more than 240M impressions on Weibo via #玻色因稳住年轻肌#.
By |2020-11-19T10:24:55+08:00November 19th, 2020|0 Comments

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