Avène’s New Hydrance Optimale

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Avène’s New Hydrance Optimale

Avène released the next generation of its hero product Hydrance Optimale.

Campaign Analysis:

  • The vast majority of KOLs selected for the campaign are micro and long-tail on RED.
  • Most KOLs sponsored have dry and sensitive skin.
  • @爱臭美的狗甜儿‘s video received the highest media value. According to PARKLU technical data analysis, 75% of her fans are actively engaged with the account.
  • The campaign’s Weibo hashtag #雅漾小蛮腰打底精华# has tracked more than 100M impressions.
By |2020-10-10T23:18:12+08:00September 29th, 2020|0 Comments

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