Avène’s New Hydrance Optimale

Avène released the next generation of its hero product Hydrance Optimale.

Campaign Analysis:

• The vast majority of KOLs selected for the campaign are micro and long-tail on RED.
• Most KOLs sponsored have dry and sensitive skin.
• @爱臭美的狗甜儿‘s video received the highest media value. According to PARKLU technical data analysis, 75% of her fans are actively engaged with the account.
• The campaign’s Weibo hashtag #雅漾小蛮腰打底精华# has tracked more than 100M impressions.