UnionPay QuickPass ap

/UnionPay QuickPass ap

UnionPay QuickPass ap

We rarely see financial institutions launching KOL campaigns. However, China UnionPay has been collaborating with KOLs to promote its QuickPass app. Weibo KOLs like @德卡先生的信箱 and @深夜徐老师 and Douyin KOLs @无敌灏克 and @小三金created “how to save money with QuickPass” short video tutorials. The campaigns launched on Douyin performed markedly better than those on Weibo. The campaign’s Weibo hashtag #银联62# tracked over 390M impressions.

By | 2020-08-11T10:24:35+00:00 August 11th, 2020|0 Comments

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