Korea’s most popular beauty KOL Pony @Pony__朴惠敏 just launched her cosmetics brand PONY EFFECT @PONYEFFECT outside of Korea. PONY set up pop up shops in Taiwan, HK, and Chengdu for the brand’s China debut. PONY EFFECT collaborated with several fashion and beauty KOLs, including @崔花花花9, @睿睿cheryl, and @百变沛莉-Peri. PONY EFFECT largely focused their KOL marketing campaigns on Wechat, Weibo, and Instagram. Last week, 11 influencers mentioned PONY EFFECT in 14 posts, generated social media reach value of ¥380K.