L’Oreal released a new HydraFresh Anti-ox Grapeseed Hydrating mask series that focuses on oil control and water-oil balance.
- Nearly 40% of collaborating KOLs were top-tier on Weibo and Douyin (i.e., KOLs with more than 1M fans).
- @林珊珊_Sunny, @仇仇-qiuqiu and other 10 KOLs were invited to test the products under extreme conditions in the Xiangsha Bay Desert.
- The highest media value was generated by Douyin KOL @懂行的纱纱. In the most popular KOL post of this campaign, she buried her face in foam pellets to demonstrate the oil-control strengths of this product. This post received the highest fan interaction rate amongst all KOL posts.
- The campaign’s Weibo hashtag #欧莱雅液体吸油纸# has tracked more than 310M impressions.