Chanel Tmall Flagship Store

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Chanel Tmall Flagship Store

Chanel promoted its perfume on Weibo and Tmall flagship store. During the Qixi Festival (known as Chinese Valentine’s Day), Chanel published a series of promotional videos with the fashion magazine @ELLE, in which celebrities @胡一天啊@王大陸TaluWang@林允Jelly@马思纯, etc. were invited to pair up and write secret cards for each other. Actor @Cecilia宋妍霏, KOL @深夜徐老师, @认真少女_颜九 and others posted about the Qixi Gift Box. Chanel themed video interviews featuring KOL @Chrison克里森 and celebrity @许凯soso were created. The Weibo hashtag #许愿香奈儿# tracked over 1120M views.

By |2020-06-09T15:15:15+08:00March 2nd, 2020|0 Comments

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