Chanel promoted its perfume on Weibo and Tmall flagship store. During the Qixi Festival (known as Chinese Valentine’s Day), Chanel published a series of promotional videos with the fashion magazine @ELLE, in which celebrities @胡一天啊，@王大陸TaluWang，@林允Jelly，@马思纯, etc. were invited to pair up and write secret cards for each other. Actor @Cecilia宋妍霏, KOL @深夜徐老师, @认真少女_颜九 and others posted about the Qixi Gift Box. Chanel themed video interviews featuring KOL @Chrison克里森 and celebrity @许凯soso were created. The Weibo hashtag #许愿香奈儿# tracked over 1120M views.