Canon @Canon佳能 G9 series cameras became very popular with bloggers due to the flip screen’s ability to be forward facing. So of course, Canon turned to bloggers for promoting the newly released Powershot G9 X. Canon worked with a range of creatives, such as @程晓玥YvonneChing, @江南BoyNam, @徐峰立, @刘小宛, @刘小懒, and @清清missqing. Hashtag #My G-Style# generated 10.45M views and 108K discussion on Weibo. Canon brand mentions on WeChat peaked at 41K per day, nearly a 500% increase. Last week, 25 influencers mentioned Canon in 35 posts, generating ¥1.9M in social media value.