Vivo launched the S7e phone which features an “ultra-thin” body and “ultra-clear” camera.
- Brands cooperated with KOLs from the technology, travel, food and fashion industries and requested them to use clear close-up pictures of handheld products as promotional pictures.
- Most of the KOLs participating in this campaign are female, and the content of the posts is linked to the brand-sponsored variety show《心动的信号3》.
- Vivo teamed up with @蔡徐坤, @我的旅行小马甲 and @中华小白兔呀 to launch the #初冬的第一个暖意# topic
- The campaign has tracked more than 130M impressions on Weibo via # vivo s7e超薄超清晰#.