Huawei launched an offline campaign to encourage users to take a selfie using Huawei Nova 6 5G in ten cities on November 26. The Brand Spokesperson @TFBOYS-易烊千玺 was invited as a special guest to attend the new product launch event in Wuhan on December 5. At the end of 2019, Huawei organized an offline New Year’s Eve event and invited @aki猫咪, @包公子姐儿, @一张杨晗, and other KOLs for promotion. The Weibo hashtag #自拍大不一样# tracked over 2180M views. It is worth mentioning that in this promotion, despite Huawei’s promotion content on Douyin accounting for only 5.9% of all its sponsored posts during the same time period, the median value obtained from Douyin commanded 23.1% share.
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