Estée Lauder’s Seventh-generation Advanced Night Repair Serum

/Estée Lauder’s Seventh-generation Advanced Night Repair Serum

Estée Lauder’s Seventh-generation Advanced Night Repair Serum

Estée Lauder collaborated with nearly 90 KOLs for the launch of its seventh-generation Advanced Night Repair Serum.

Campaign analysis:

  • Male KOLs made up 20% of all collaborating KOLs.
  • Twenty top-tier Douyin KOLs generated about 70% of the campaign’s total media value.
  • Skincare KOLs like @小P老师, @仙姆SamChak, and @苏辣辣是成分控focused their content on the formulation and impact of the product on anti-aging.
  • The campaign’s Weibo hashtag #第七代小棕瓶# has tracked more than 1.16B impressions.
By | 2020-09-09T10:35:07+00:00 September 9th, 2020|0 Comments

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