Hoegaarden @Hoegaarden福佳啤酒 recently hosted a groundbreaking event in Guangzhou to increase its brand awareness with millennials in China. Hoegaarden collaborated with famous artists ToMaster and Dezio Paul to design the #福佳奇趣花园集市# (Translation: Hoegaarden Flower Market). Because the event was meant to attract young Chinese, Hoegaarden leveraged the popularity of KOLs like @JK_珺, @我的旅行小马甲, @MOK莫轻浮, @早橙旅行, and @凯德来了. Hashtag #福佳奇趣花园集市# tracked 2.24M views and 1K discussions on Weibo. Hoegaarden was also mentioned 25,156 times on WeChat that day, a 1667% increase.